https://www.plasticresource.com/?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Find out about the latest Plastic Resource https://www.plasticresource.com/articles/3-reasons-why-your-gym-needs-key-tags-for-access.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Have you ever purchased a new gym membership? If so, you might have been given a special key tag to use for entry into the facility. For your own gym or fitness center, using a key tag is a great way to make your customers feel special and grow your customer base. Plus, a custom key tag can do so much for getting the word out about your gym. articles/3-reasons-why-your-gym-needs-key-tags-for-access.html https://www.plasticresource.com/articles/how-to-check-your-gift-cards-balance-plus-how-to-make-sure-you-use-it.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards seem to be the perfect gift for that special someone who has everything. But did you know that almost $1 billion in gift cards goes unused (https://www.cebglobal.com/content/dam/cebglobal/us/EN/best-practices-decision-support/financial-services/images/infographics/gift-cards-growth-and-risk-in-2015.pdf) each year? Although it’s hard to pinpoint why, many recipients may forget they have the gift card or get rid of it simply because they don’t realize there’s an available… articles/how-to-check-your-gift-cards-balance-plus-how-to-make-sure-you-use-it.html https://www.plasticresource.com/articles/3-ways-gift-cards-enhance-revenue-during-the-global-pandemic.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed As small and medium sized businesses begin to re-open, having the right Gift Card for customers to purchase could be the revenue booster that sets your business apart from its competitors. articles/3-ways-gift-cards-enhance-revenue-during-the-global-pandemic.html https://www.plasticresource.com/articles/paper-plastic-or-digital-which-gift-card-should-you-choose.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed As a business owner ready to offer gift cards for your products or services, you have several unique options to choose from, including paper, plastic and even digital. Which gift card should you choose for your business? We highly recommend tangible gift cards over digital cards. Let’s take a closer look at these options. articles/paper-plastic-or-digital-which-gift-card-should-you-choose.html https://www.plasticresource.com/articles/how-to-recycle-used-plastic-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Made out of high-quality PVC, plastic gift cards require a unique recycling process. Although many recycling centers are not equipped to handle this process, you still have recycling options. articles/how-to-recycle-used-plastic-gift-cards.html https://www.plasticresource.com/articles/how-to-use-a-gift-card-design-template.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Creating your own custom gift card is simple using a template. A gift card design template is a downloadable, pre-made pattern you can use to design your own custom gift cards, key tags, loyalty cards and more. Each gift card template makes it easy to insert your business logo, brand colors, text and more while avoiding issues during the printing process. articles/how-to-use-a-gift-card-design-template.html https://www.plasticresource.com/articles/uses-for-key-tags-that-are-not-rewards-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Key tags are a small but effective way to get big results. They most commonly advertise, promote and remind people of your business through rewards. But what are some non-rewards uses you may not have considered? There’s a lot of utility in those little tags, if you think outside the rewards box. articles/uses-for-key-tags-that-are-not-rewards-cards.html https://www.plasticresource.com/articles/gift-card-laws-the-basics-you-need-to-know-for-your-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift card laws exist to help protect your right to offer and sell gift cards as part of your business. They also help protect your customers from disappearing balances, inactivity fees and unexpected card cancellations. As a business owner, it’s critical to understand your legal requirements to avoid unnecessary and costly legal action. articles/gift-card-laws-the-basics-you-need-to-know-for-your-business.html https://www.plasticresource.com/articles/non-holiday-uses-for-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Every day can feel like a holiday for your customers when they have built-in-value, ready to use at your business. Even still, we know that many businesses suffer stagnant gift card sales in between big holidays. Hopefully, these non-holiday uses for gift cards will make it a breeze for your business to use gift cards on any occasion. articles/non-holiday-uses-for-gift-cards.html https://www.plasticresource.com/articles/the-many-benefits-of-gift-card-mailers.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Digital marketing through online ads and email coupons works. Yet, there are additional traditional ways your business can stand out that you may be overlooking. Direct mail—marketing that’s sent straight to your target customer’s mailbox—is a great way to boost business, brand loyalty and awareness. A gift card mailer is a simple way to get started. articles/the-many-benefits-of-gift-card-mailers.html https://www.plasticresource.com/articles/what-this-gift-card-scam-can-teach-us-about-safety.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Although gift cards are safe payment methods, some scammers will stop at nothing to make a quick dollar. That’s why it’s critical to keep customer safety a top priority as you sell gift cards for your business. articles/what-this-gift-card-scam-can-teach-us-about-safety.html https://www.plasticresource.com/articles/3-ways-key-tags-restaurants.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Are you looking for an easy way to boost customer loyalty and market your restaurant? Custom key tags are a great way to accomplish all of this and more in one simple tool. articles/3-ways-key-tags-restaurants.html https://www.plasticresource.com/articles/3-ways-to-sell-the-benefits-of-your-business-key-tag.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Do you have a key tag for your business? Are you having trouble convincing your customers that they need your key tag ? Nowadays, more and more businesses such as retailers and restaurants are using key tags to increase customer loyalty. But, customers are also becoming picky, only choosing loyalty programs that mean the most to them. articles/3-ways-to-sell-the-benefits-of-your-business-key-tag.html https://www.plasticresource.com/articles/barcode-gift-cards-vs-magnetic-stripe-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are the most popular gift option for birthdays, holidays and beyond. Although you might be familiar with the card and how to use it, you might not understand how a gift card works technically. If you’re considering creating gift cards for your business (https://www.plasticresource.com/plastic/custom-gift-cards.html) , it’s important to understand the side of the gift card you don’t normally see. articles/barcode-gift-cards-vs-magnetic-stripe-gift-cards.html https://www.plasticresource.com/articles/how-to-sell-your-gift-cards-online-through-your-website.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed A gift card can be the secret weapon for your business. Whether it’s during the holidays or throughout the rest of the year, gift cards are one of the most popular gift options available. You can take your gift card offering to the next level by providing your customers a way to purchase through your website online. articles/how-to-sell-your-gift-cards-online-through-your-website.html https://www.plasticresource.com/articles/gift-of-the-sale-how-to-sell-gift-cards-effectively-to-your-customers.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Whether you are a new gift card user or a veteran, infusing your tried-and-true gift card sales-strategy with some new marketing ideas is just good for business. It’s never been easier to hyper-customize your gift cards with designs that coordinate with your brand. articles/gift-of-the-sale-how-to-sell-gift-cards-effectively-to-your-customers.html https://www.plasticresource.com/articles/pos-software-and-gift-and-loyalty-card-processing-integration.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Choosing a software system that allows you to issue reloadable plastic gift and loyalty cards is a daunting decision, as there are hundreds of systems to choose from and each has a different cost, compatibility and portability profile. A great starting point to the decision-making process is to first decide which type of gift card processing provider best suits your needs. articles/pos-software-and-gift-and-loyalty-card-processing-integration.html https://www.plasticresource.com/articles/5-gift-card-promo-ideas-you-should-try-for-the-holidays.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are the most popular holiday gift each season and with good reason. Recipients are able to visit their favorite businesses and get exactly what they want without the hassle. Now is the perfect time to promote gift cards to your customers, giving them and the new customers that follow a reason to keep coming back time and time again. articles/5-gift-card-promo-ideas-you-should-try-for-the-holidays.html https://www.plasticresource.com/articles/want-sales-long-after-black-friday.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Black Friday the biggest shopping day of the year. In fact, last year, sales hit a record $7.9 billion. According to the National Retail Foundation, sales are set to increase 4.1 percent on Black Friday 2018. articles/want-sales-long-after-black-friday.html https://www.plasticresource.com/articles/the-ultimate-holiday-gift-card-promo-timeline.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed The largest percent of gift card sales for the entire year—between 25 and 50 percent—happens during the December holiday season. Ideally, card planning for the holidays would start almost eight months before Christmas. articles/the-ultimate-holiday-gift-card-promo-timeline.html https://www.plasticresource.com/articles/its-never-too-early-start-your-holiday-planning-now.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Studies have shown that the days of starting Christmas shopping on December 1st are officially over. In fact, some studies report that nearly 40 percent of people start their Christmas shopping before November; while nearly 70 percent start before December. articles/its-never-too-early-start-your-holiday-planning-now.html https://www.plasticresource.com/articles/jump-start-gift-card-sales.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift card sales can be a great way to keep customers coming back. They’re also a great way for new customers to become familiar with your product or services. But what’s the best way to encourage gift card sales? Here’s how to jump-start your gift card campaign and increase gift card sales. articles/jump-start-gift-card-sales.html https://www.plasticresource.com/articles/gift-card-policies.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed When you create gift cards for your business, it’s also important to create a policy for the use of those gift cards. A solid policy can help prevent disputes, protect your business from loss of revenue and keep your customers coming back. The policy doesn’t need to be complicated. In fact, it’s better if it’s not. An ideal policy is a series of clear rules that are easy to understand and fairly enforced. Here are some tips. articles/gift-card-policies.html https://www.plasticresource.com/articles/small-business-key-tags.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Key tags are the perfect addition to any marketing campaign. All businesses, from large corporations to small businesses, can take advantage of the many benefits. articles/small-business-key-tags.html https://www.plasticresource.com/articles/how-to-design-the-perfect-gift-card-for-any-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Ready to start taking your customer loyalty to the next level? Offering gift cards for your business is a great start. Gift cards keep your customers coming back and help to generate new customers through advertisement. To get started, you’ll need to design a gift card that speaks for your business when you can’t. articles/how-to-design-the-perfect-gift-card-for-any-business.html https://www.plasticresource.com/articles/how-to-use-gift-cards-to-advertise-your-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are still the preferred gift to receive. In fact, gift cards sales are set to generate $160 billion in 2018 (https://www.statista.com/statistics/671202/us-gift-card-sales/) alone. You can take advantage of this number by using your gift card program to advertise your business. Gift cards grab your customer’s attention and keep it, the perfect combination in advertising. articles/how-to-use-gift-cards-to-advertise-your-business.html https://www.plasticresource.com/articles/5-tips-for-marketing-your-gift-cards-online.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are amazing marketing and sales tools for your business. To take full advantage of them, you must promote them. The internet is the perfect place to market your gift cards, with a variety of platforms available. Trying to use them all? That is a recipe for disaster. articles/5-tips-for-marketing-your-gift-cards-online.html https://www.plasticresource.com/articles/want-gift-cards-for-your-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards aren’t just for huge retail stores. Even if you own a local bakery, a pet sitting business or a doctor’s office, gift cards can be profitable for you. The most requested gift (https://nrf.com/media-center/press-releases/nrf-consumer-survey-points-busy-holiday-season-backs-economic-forecast) on wish lists, gift cards are great for all occasions. The process is simple, the benefits are plenty and you will be thrilled with the gift card’s ability to improve your business’ engagement. articles/want-gift-cards-for-your-business.html https://www.plasticresource.com/articles/3-interesting-facts-you-didnt-know-about-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed What comes in all shapes and sizes, holds value and is perfect for any occasion that requires a gift? It isn’t a riddle, it is the famous gift card. Gift cards have come a long way, from being used strictly for retailers to now being offered through many banks. articles/3-interesting-facts-you-didnt-know-about-gift-cards.html https://www.plasticresource.com/articles/proven-strategies-for-building-loyalty-with-key-tags.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed No matter what your business, from car dealerships to grocery stores, beauty salons to restaurants, custom key tags are the ideal marketing promotion. With your loyalty key tag on your customer’s key chain, they’ll have a daily visual reminder of your business. What’s more, your key tag will be on display for others to see every time your customer takes out their keys. articles/proven-strategies-for-building-loyalty-with-key-tags.html https://www.plasticresource.com/articles/how-to-make-customers-hunger-for-your-restaurants-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed People give reloadable gift cards or plastic gift cards to restaurants for all sorts of reasons: articles/how-to-make-customers-hunger-for-your-restaurants-gift-cards.html https://www.plasticresource.com/articles/the-most-popular-pos-systems-used-with-custom-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Wondering how to reward your loyal customers? What about your hard-working employees? Are you looking for ways to increase revenue during slow periods or busy seasons? Custom gift cards and reloadable gift cards may be just what you’re looking for. Cards featuring your custom gift card design promote your brand and deliver profits while providing you with a solid return on investment. articles/the-most-popular-pos-systems-used-with-custom-gift-cards.html https://www.plasticresource.com/articles/gift-card-and-loyalty-key-tag-promos-to-lead-you-into-the-summer.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Staying ahead of the competition requires creativity. With the summer months looming, it’s time to start planning some imaginative, stand-out promotions that will drive customers to your door and turn up the heat on your business. articles/gift-card-and-loyalty-key-tag-promos-to-lead-you-into-the-summer.html https://www.plasticresource.com/articles/top-5-tips-for-effective-loyalty-key-tags.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Loyalty key tags are easy to carry and provide quick, easy access to everything customers need to access their accounts. Key tags also benefit you—they ensure you remain top-of-mind with your customers while also providing a visual queue for prospects. articles/top-5-tips-for-effective-loyalty-key-tags.html https://www.plasticresource.com/articles/how-to-build-business-by-combining-social-media-and-gift-cards.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are vital to growing your business and maintaining customer loyalty. Gift cards can be an even greater source of new and returning customers when used to garner traffic, gain email addresses, and earn chatter on social media. What we have compiled here are smart strategies that will help you build your business by promoting gift cards on your social media channels. articles/how-to-build-business-by-combining-social-media-and-gift-cards.html https://www.plasticresource.com/articles/top-gift-card-scams.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Businesses lose millions of dollars each year to fraud, theft and gift card scams. Unfortunately, you won’t be able to catch every scam, since many professional thieves are seemingly one step ahead of any security checks or hacking software you may have in place. articles/top-gift-card-scams.html https://www.plasticresource.com/articles/use-gift-cards-as-loyalty-rewards-to-get-repeat-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Using gift cards as an incentive to reward past customers and entice new ones is a proven bottom-line booster during non-holiday seasons and quieter sales months across the calendar year. articles/use-gift-cards-as-loyalty-rewards-to-get-repeat-business.html https://www.plasticresource.com/articles/9-ways-to-boost-business-with-loyalty-key-tags.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed After the holiday shopping season ends, you’ll need new and exciting ways to bring customers back for more. In addition to slashing prices to make way for new products and introduce unique services, finding somewhat-economical, post-holiday-budget ways to stand out from your competition can be difficult. articles/9-ways-to-boost-business-with-loyalty-key-tags.html https://www.plasticresource.com/articles/gift-card-design-mistakes-and-how-to-fix-them.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Making a mistake when designing your plastic gift cards can completely wipe out any benefits they bring to your bottom line. Since gift cards are one of the best ways to boost revenue all year long, you can’t take any chances when designing them. Attentive gift card design is just one element that can either inspire your customers to purchase them or avoid even noticing them on the sales counter. articles/gift-card-design-mistakes-and-how-to-fix-them.html https://www.plasticresource.com/articles/new-gift-card-designs-for-the-new-year.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed What is your business doing to connect with customers in 2018? If you’re like most business owners you think about your business constantly, but you might not have a great answer for this question. articles/new-gift-card-designs-for-the-new-year.html https://www.plasticresource.com/articles/how-to-push-gift-card-sales-to-late-holiday-shoppers.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Christmas is a peak selling season for retailers throughout the United States. While many media attention often focuses on Black Friday, it’s true that the shopping frenzy continues right up until the last minute. That’s why businesses are best served by continuing to offer great holiday deals throughout the season and by introducing new promotions, emphasizing different products, and changing messaging as Christmas, Hanukkah and other holidays get closer. articles/how-to-push-gift-card-sales-to-late-holiday-shoppers.html https://www.plasticresource.com/articles/partner-with-another-local-business-for-the-perfect-holiday-gift-card.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed It’s that time of the year again! You are just about to enter full-holiday-frenzy mode. Your customers are ready and anticipating the rush. But do you have your holiday promotions and packages ready? One proven way to ensure that holiday shoppers don’t pass you by, on the street or online, is to offer a holiday gift card promotion with another local business that doesn’t directly compete with you. articles/partner-with-another-local-business-for-the-perfect-holiday-gift-card.html https://www.plasticresource.com/articles/how-to-attract-holiday-shoppers-with-a-gift-card-promo.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards aren’t just for big-brand chain stores. Any size business can use them to boost sales, especially during the holiday shopping season. Holiday shoppers are voracious gift-card consumers from all merchants, large and small. Marketing surveys demonstrate that consumers increasingly want to support small and local businesses, making gift card offers profitable for small merchants too. articles/how-to-attract-holiday-shoppers-with-a-gift-card-promo.html https://www.plasticresource.com/articles/how-to-keep-your-online-gift-card-orders-safe-from-cyber-criminals.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift Cards are fun and convenient to give and receive. Ordering them online has never been easier, but be careful to keep your confidential information safe from cyber criminals. articles/how-to-keep-your-online-gift-card-orders-safe-from-cyber-criminals.html https://www.plasticresource.com/articles/how-to-make-gift-cards-for-my-business.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Gift cards are a wildly popular consumer item. Online retailers and brick and mortar stores alike offer gift cards, gift certificates, and plastic loyalty program cards online and at point of sale. Gift cards promote customer loyalty and when your customers give gift cards to their friends and family members, you’ve got an opportunity to expand your customer base. Creating and selling gift cards is surprisingly simple. Just follow these 3 easy steps: - Find an inexpensive supplier of gift cards.… articles/how-to-make-gift-cards-for-my-business.html https://www.plasticresource.com/articles/what-should-you-do-with-an-unwanted-gift-card.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Follow these easy steps to turn an unwanted gift card into cash. articles/what-should-you-do-with-an-unwanted-gift-card.html https://www.plasticresource.com/articles/how-valuable-are-gift-card-programs.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Plastic gift cards are some of the most popular, in-demand items from retailers, restaurants, and hotels. Just how much can they benefit your business? The numbers tell a clear story. articles/how-valuable-are-gift-card-programs.html https://www.plasticresource.com/articles/the-best-key-tag-deal-in-america.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed Key tags and loyalty programs often give customers discounts, perks, and advantages in exchange for their membership. One company’s deal, however, stands out from the rest. articles/the-best-key-tag-deal-in-america.html https://www.plasticresource.com/articles/card-and-key-tags-for-member-check-in-and-member-management.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed There are a number of software systems to choose from to manage member check-in/ member management. Some systems are specific to member management while others are part of a larger point-of-sale (POS) system.  articles/card-and-key-tags-for-member-check-in-and-member-management.html https://www.plasticresource.com/articles/gift-cards-for-point-of-sale-software.html?utm_source=plasticresource-web&utm_medium=feed&utm_campaign=news-feed There are hundreds of point-of-sale (POS) software systems to choose from to manage your business. Some POS systems can be used for just about any type of retail-oriented business while others are specialized for businesses like restaurants or salons.  articles/gift-cards-for-point-of-sale-software.html